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For those of us who live in Toronto, we are likely familiar with Fashion Cares, the major fundraiser for the AIDS Committee of Toronto (ACT). Fashion Cares is an amazing event for a great cause. The evening is pure spectacle and great fun. This year, GCI is very proud to be one of the event’s sponsors. We believe in ACT’s work and are proud our time and talents can be applied to such a worthy cause.

This year, GCI introduced a social media component for the first time to Fashion Cares’ outreach. There is currently a contest running on Youtube (type in “Fashion Cares 2007″ and you will go right there). The “whyACTnow” winner will receive a makeover anda ticket to Fashion Cares regardless of where they live in Canada.The Youtube contest invites entrants to post a video as to why ACT’s work is important. Because ACT’s work is so important Erica Ehm, Adam Ruggiero of “DeGrassi”, and CBC’s George Stroumboulopoulus have posted videos of support to the ACT message.

Check it out!