This post is so true! Very similar to what Wilson Tan said on Grounded in Reality about firing your PR agaency if they havent check your company/brands Wikipedia entry. Such a contact list is important and extremely necessary, as is the ability to quickly disseminate a message to your audience in real-time. Also important would be the need to make sure this list has a clear statement on what qualifies as an emergency or crisis…and what is just crying wolf.

Is there any way to access the presentation to the CPRS?