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I spent the past long weekend with my family in Cape Breton. One of our rituals is watching old movies so on a rainy Friday afternoon I was enjoying “Key Largo” circa 1948 directed by legendary John Huston and starring Humphrey Bogart, Edward G. Robinson and Lauren Bacall. It is a classic that I hadn’t seen before and like a classic,while the film is almost 60 years old, the story still resonates. Disillusioned war veteran (Bogart) battles evil (Robinson) and in the process restores his faith in humanity and finds love (Bacall). Great content is great content and timeless.

It was reinforced to me this week when NewsCanada came to GCI to present to us some of their new offerings. As they updated us on the new NewsCanada channels available to tell our clients’ stories I kept thinking “content is king”. There now exists a myriad of channels. All are hungary for content and must be fed. At the same time, the majority of content ain’t that great (pit bull tricks on Youtube). Whoever or whatever can create great content, particularly on a consistent basis, will win the war for “hearts and minds” and client loyalty and enthusiam.