Blog Line

You may notice in the right hand corner of a my blog a new graphic “Plan to Vote”. It is actually a widget, the newest tool in GCI’s viral communications chest. I could, but I won’t, go into what the technical definition of a widget is, but simply put a widget is an interactive viral device that allows engagement and can be passed along online.

To engage with the “Plan to Vote” widget on my blog, simply click on the “Plan to Vote” button and it will indicate how many others plan to vote in the October 10th Ontario referendum that have tapped the widget so far. It will define the “First-Past-the-Post” and “Mixed-Member-Proportional” electoral systems, the two choices in the referendum, and also features a clock that counts down to the October 10 provincial referendum and general election date. You can place the “Plan to Vote” widget on your website, blog, Facebook page by clicking the “Get & Share” button at the bottom of the widget and following the directions. You can also forward to friends. It is a great way to encourage citizenship and participation in the referendum.

In the spirit of open disclosure, Elections Ontario is a GCI client and with our sister company, Grey Canada, we are working to assist them with the October 10, Ontario Referendum public education campaign.

On a personal note, democracy is important. Participation in democracy is even more important.