Blog Line

Andy Lark, the new VP, Global Marketing and Communications for Dell, has a fairly eclectic blog - www.andylark.blogs.com. Andy is particularly well known in technology PR circles based on previous stints with Nortel and Sunmicrosystems. His blog suggests a high energy guy with a personal passion for rugby, commentary on the field of public relations and technology PR hits and misses. One of the books he is currently recommending is “Don’t Think of an Elephant: Know your Values and Frame the Debate” by George Lakoff. The book’s focus is the use of langugage in debate and messaging and is apparently draws a great deal of its argument from commentary on the former success of US Republicans versus Democrats in driving public support.