Interesting Evening at Ryerson
March 6th, 2008 by MarionA thank you to Wendy Cukier of the Ted Rogers School of Management, Ryerson University for inviting me to speak at the MBA class, “Global Technology Markets”. She asked if I would chat about why marketing communications companies need to keep up to date on new technologies. Obviously a very easy task for me, particularly at this point in time - what does copyright real mean, the decline in mass market communications vehicles, the impact of user generated content etc.. It was a very interesting evening and a special thank you to all the students who asked such great questions and allowed me to share some war stories.
April 10th, 2008 at 10:28 pm
Hello Marion,
I was thinking about your presentation as I was putting together the last assignment for this course. I’m doing research on digital printing and one-to-one marketing. I found a stat that I thought you might enjoy from EDSF “According to a compilation of 2006 revenue data released by American Business Media, “face-to-face” has surpassed print advertising sales for the first time in the history of the industry” They are referring to B2B printing versus things like conferences, events and trade shows. PR is a good place to be these days.
In other news, my students loved your business cards. I would say that at least 30% of the projects used non conventional sizes. I even got one submission which was a paper bow!
Cheers,
Natalia Gilewicz
April 11th, 2008 at 2:20 pm
Great Natalia, I am glad you found it interesting and hopefully helpful. We love our cards as well. Change Rules!