Archive for April, 2008

Pedigree Adoption Program

Friday, April 11th, 2008

Each year in Canada 1,000s of dogs find themselves in shelters in need of loving homes. One of the programs we are most proud of this year is our work with Pedigree and their “Help Us Help Dogs” adoption program, working to support animal shelters
across the country and find “forever homes” for their guests. We worked with champion skater Kurt Browning on a very successful cross-Canada media tour , the development and production of public service announcements and are in the midst of a national shelter fundraising drive. One of the earliest and must successful outcomes is that “Coco” who had been living in a shelter for four years, was adopted after a family saw Kurt speaking about the need for good homes. “Welcome home Coco!”