Mother Nature Becomes a dot-com

July 22nd, 2008 by Marion

Kudos to Joel Babbit, former chairman of GCI Group who has taken an exciting career turn. He and Rolling Stone key boardist Chuck Leavell, with four others, are investing in creating the Mother Nature Network. MNN will post the latest in environmental news, like a news aggregator, as well as environmental information. As validation, apparently there has been an uptick in web traffic related to oil prices and hybrid vehicles according to an analyst at comScore in the US. Gutsy move for Babbit but exciting and obviously timely.

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