Fine Print

When I shared with a friend that GCI Canada has started a blog that employees are invited to participate in, and that we were aiming to have consistent, daily posts, his response was highly critical. His POV is that you should only post on a blog if you have something meaningful to share or an important topic about which you would like to start deep conversation.

I agree that this is what blog posts can be, but I think that it can also be a lighter sharing — not something that requires massive editing and contemplation, but just a “here is a really amazing mash-up I found and I like it.”

Sometimes from that will come discussion and deep contemplation, and sometimes not. But isn’t it important to share both the good and the bad, the frivolous and the heavy? Can you imagine if the only reason you spoke with your friends was to impart great wisdom or thought-provoking revelations?

I think that kind of relationship is too hard to maintain; so too with blogs. If you want to be read, you need to provide substance, but not to the point of overwhelming your readers. Consistency, substance and balance: hallmarks of good friendships … and blogs.

~ Larissa Marks, Account Coordinator, GCI Canada