AIR SMILES
July 25th, 2008 by GCI Canada Staff
This is a shot of the AIR MILES Inspired Winter Wonderland event, which incorporated products from both the AIR MILES Rewards Portfolio and Airmilesshops.ca. The Inspired Winter Wonderland, complete with breakfast buffet, panel discussion and AIR MILES-logoed cookies, entertained over 30 media guests while educating them about AIR MILES’ offerings and the upcoming Christmas season.
I am an avid AIR MILES collector (I love both earning and redeeming!), but even I was shocked by the variety of Christmas gifts offered. With over 100 retailers to explore online, I found weird and wacky things, such as a Humanoid Robot (seriously), a Home-Oenology kit (hope my dad’s not reading this, cuz it is what he’s getting for Christmas) and a remote-controlled Dragonfly (hope my dad is reading this, cuz that’s what I want for Christmas).
Relationship building with the media, learning more about our client’s business and playing with futuristic toys … what a great event!
~ Larissa Marks, Account Coordinator, GCI Canada