Fine Print

That’s not a real quote, by the way. It stems from something I heard someone say today — a killer quote — that I’d like to reproduce, but can’t because of confidentiality reasons. Still, openly discussed is the way that the larger companies still don’t understand how social media can improve their bottom line.

There’s countless megabytes of opinion on this out there, from social media guides (no one’s an “expert” on this stuff) to community managers who work hard to get Widget Inc. to open up, just a little. There ya go … here’s what the customers are saying about you online, here’s how you can interact with them and here’s how you can potentially make them a salesperson, spokesperson, influencer, advovate, fan, blogger, Tweeter, Plurker [insert next big thing here] of your brand.

~ John Carson, Senior Digital Media Specialist, GCI Canada