Fine Print

If you recall, a few years ago Metallica’s Lars Ulrich was up in arms about online music services, equating them to nothing more than online piracy.

How times have changed! It seems that nothing else matters for him apart from getting some buzz for their latest music, and offering fans the ability to download high-quality tracks before their new CD is actually released: “If this thing leaks all over the world today or tomorrow, happy days. Happy days.”

The band also held some listening parties for bloggers, and weren’t happy with the feedback. You can’t have it both ways, Lars.

Matthew Ingram has the full story.

~ John Carson, Senior Digital Media Specialist, GCI Canada