The Five Biggest Digital Marketing Cliches
September 30th, 2008 by GCI Canada StaffMark Cregar has listed what he believes is the top five digital marketing cliches. He cites them as The Social Network Page, The Second Life Storefront, The Online Ad Contest, The Social Network and The Online Branded Entertainment Series.
In that case, I’m sure 99% of PR firms in social media have used a cliche, as the list runs the gamut of what a lot of companies are implementing in their campaigns. What’s new these days? When does something become so popular that it achieves cliche status?
To be fair, Cregar does offer alternative angles to his top five that you may want to consider. It’s a good read.
~ John Carson, Senior Digital Media Specialist, GCI Canada