Fine Print

One of the most thrilling tasks that a public relations consultant can experience when working for a client would be acclimatizing to a new variable, ultimately, to change. A new client or perhaps even an existing one with a new campaign can be very exciting, as one is being introduced to new relationships and original ideas are abundant. That’s the industry — it doesn’t just move with the times, but keeps one step ahead.

GCI Canada has an abundance of creative and innovative strategists who fully comprehend the value of digital and social media. They understand and indeed wield new digital and social media trends in order to extend the reach of client messages. After reading The New Rules of Marketing and PR, I found similar inspiration on dynamic PR and its value from David Meerman Scott.

I have had the privilege to liaise with Scott in the past about new and exciting forms of digital and social media, and he has never disappointed. He regularly updates his blog, furthering his book’s teachings of frequent, credible content and streamlined communiqué, and their importance over client matters to the consumers. It’s not just the message but how many mediums it can be sent through; how important even the minutest change in policy or in practice can be to the consumer/reader.

Many books attempting to rewrite the rules of new social and digital media and their relevance to PR are usually found to be outdated by the time one is finished reading them. As an avid bookworm, I was beginning to feel dismayed. However, I’d like to give my first “hat tip” to Scott, and suggest any people interested in social media give his book a gander.

~ Sam Amsterdam, Account Coordinator, GCI Canada