Yes, It’s A Dutch Coffee Shop Story

November 5th, 2008 by GCI Canada Staff

dutch coffee shop

How did a Dutch company get a coffee shop’s freeloading students to actually buy stuff, instead of sitting around for hours sucking up the free WiFi? Brilliantly simple: they just renamed the signal. If this is not push advertising then I don’t know what is! (But feel free to let me know …)

Hat tip: AgencySpy.

~ John Carson, Senior Digital Media Specialist, GCI Canada

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