Watch out IMDB — It’s MySpace TrailerPark
April 10th, 2007 by Katie GreenI naturally assumed (as did TechCrunch) that this would be a push by MySpace to target a new demographic…but in reality, it is a boost for one of their most popular advertising groups — films.
A study was published yesterday by Pali Research analyst Richard Greenfield estimating that MySpace is now generating over $30 million per month in advertising revenue.
Recently, MySpace has taken advantage of movie promotions to increase (from 10 to 300) the number of photos one can store to their personal page, based on sponorship from the film 300. Following the increase of photos was the ability to create albums (and later removed) that was sponsored by a movie (maybe X-men). At this very moment, the photos are being sposored by ‘The Transformers: Transform your photos’…which I assumed would be an editing feature, but its not.
I digress from photos, back to video.
I think this is a wise move by MySpace (Fox) to take advantage of the large amount of interest they receive from the film business to show trailers on log-in pages and in the ‘Featured Movie’ columns at the ‘Home’ view. MySpace TrailerPark feels like a mashup of YouTube and MySpace SecretShows page and a real trailer park. I do think it is nice for MySpace to finally provide you with the coding to embed the video or image (rather than having to find one yourself).
However, I have yet to see a video on the page because every attempt shows a very sad, crying face, similar to this one. Not to mention my personal problems with MySpace…(the accusation that my account has been phished, and the lack of ability to prove that I am me, in order to unlock it)
