Social Networking Sites Link Hispanic Youth

May 1st, 2007 by Brooke

AP published an interesting article about new social networking sites that target Hispanic youth - a group that’s heavily online (67% of 18-27 year olds) and coveted by marketers. 

These social networks include:

  • ElHood.com: bilingual site featuring the latest in Latin music
  • Quepasa.com : robust online community featuring news, entertainment, shopping and more
  • MiGente.com : site targeting English-speaking Latinos with news, online dating, Monster job searches and professional networking
  • Hi5.com : global social networking site available in multiple languages
  • Vostu.com : a new alternative to Facebook.com targeting Hispanic high school and college students.

Additionally, MySpace launched a Spanish-language site for U.S. Hispanics and a pan-regional site for Latin Americans.  One of the big questions is - can these smaller social networks compete with the MySpace giant?  Many experts say yes, and I tend to agree.  The Hispanic market is largely untapped, and many of these smaller sites will succeed by focusing on a niche segment of that market.

These emerging social networks present tremendous opportunity for companies trying to connect with young, Hispanic customers in a meaningful way.  And for now, the cost of entry is really low compared to MySpace and Facebook, whose advertising and sponsorship deals have shot through the roof.

This entry was posted on Tuesday, May 1st, 2007 at 12:21 pm and is filed under Marketing, Social Networking, Youth. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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