Comments on: How to Immerse a TV Audience (Hint: Save the Cheerleader, Save the World) http://blogs.gcigroup.com/groundedinreality/2007/05/07/how-to-immerse-a-tv-audience-hint-save-the-cheerleader-save-the-world/ Fri, 21 Nov 2008 21:36:43 +0000 http://wordpress.org/?v=2.3.1 By: Kristin Whitley http://blogs.gcigroup.com/groundedinreality/2007/05/07/how-to-immerse-a-tv-audience-hint-save-the-cheerleader-save-the-world/#comment-23 Kristin Whitley Tue, 08 May 2007 18:26:56 +0000 http://blogs.gcigroup.com/groundedinreality/2007/05/07/how-to-immerse-a-tv-audience-hint-save-the-cheerleader-save-the-world/#comment-23 ABC has similar content on their site as well, and I can say I have definitely taken advantage of the Grey's Anatomy section! They feature blogs and podcasts with the show's producers as well. I think networks are making a wise decision intertwining content from the TV to the web. Their brands are further enhanced, they can track who is visiting their sites, and all the while viewers are receiving the information and interaction they crave. ABC has similar content on their site as well, and I can say I have definitely taken advantage of the Grey’s Anatomy section! They feature blogs and podcasts with the show’s producers as well.

I think networks are making a wise decision intertwining content from the TV to the web. Their brands are further enhanced, they can track who is visiting their sites, and all the while viewers are receiving the information and interaction they crave.

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