Google Analytics Gets a Facelift

May 9th, 2007 by Wilson Tan

The raise of digital media has presented more opportunities for the digital media team to consult on both Web site content and technical (SEO) optimization. To that end, I believe that the new version of Google Analytics will further break down the IT and marketing silos; and both Webmaster and PR professional will be held to higher standards of what works and what doesn’t for online content.

I recommend your spending 5 minutes to watch this features overview video to appreciate how easy it is now for the executive to measure ROI.

Thereafter, send your client an e-mail to discuss embedding the Google Analytics script on their site.  Fair warning: Don’t get too obsessed checking those Web metrics.

This entry was posted on Wednesday, May 9th, 2007 at 1:59 pm and is filed under Agency 2.0, Google, Measurement, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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