Where Are You Now?: GPS-Enabled Google Mobile Maps

May 24th, 2007 by Wilson Tan

BlackBerry-8800
Google has quietly rolled out a GPS-enabled, mobile version of Google Maps.  As an existing user of Google Maps on a mobile device (and a perpetually lost traveler), I can attest to the ease and intuitiveness of the mobile version.  Enabling GPS functionality provides a “You Are Here” functionality and, most importantly for marketers, a new channel for presence advertising.

Imagine receiving opt-in offers for a latte on your BlackBerry® when you walk by a participating Starbucks (a GCI client).  Show the barista the digital coupon and enjoy a cool drink to ease your travels.

Granted that this is an early adopter technology as majority of mobile devices are not GPS-enabled, but the BlackBerry® 8800™ is a good example of the new wave of mobile devices with in-built GPS.

This entry was posted on Thursday, May 24th, 2007 at 6:39 pm and is filed under Google, Marketing, Mobile. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Where Are You Now?: GPS-Enabled Google Mobile Maps”

  1. The Zone Read » Blog Archive » links for 2007-05-25 Says:
    June 4th, 2007 at 7:43 am

    […] Grounded In Reality » Blog Archive » Where Are You Now?: GPS-Enabled Google Mobile Maps Wilson Tan says Google has quietly rolled out a GPS-enabled, mobile version of Google Maps. (tags: gps mobile) […]

Leave a Reply