Grounded In Reality

This Wednesday, Rachelle Spero (SVP Digital Media) will be participating in a webcast titled, “Mastering the Four Essential Elements of Conversational Marketing: Listen, Relate, Create, Aggregate.” The Webcast, which is put on by the American Marketing Association (AMA) and sponsored by SAS (a Cohn & Wolfe client) will cover the essentials of social media marketing, including how to effectively:

o Build a listening infrastructure
o Identify market influencers and join the conversation
o Create engaging content and experiences
o Aggregate people and content to build branded communities

SPEAKERS:
Jeff Gilleland, Global Strategist, SAS
Rachelle Spero, SVP of Digital Media, Cohn & Wolfe
Bob Pearson, VP of Communities and Conversations, Dell

EVENT DETAILS:
Day: Wed, Aug. 6th
Time: 1pm ET
Length: 60 min
Register: Registration Page