Reputation Gurus

The FT’s top global brands were published today, with Google leading the pack, followed by GE, Microsoft, Coca-Cola and China Mobile. What’s interesting is that Google — which barely existed a decade ago — now enjoys the world’s most prestitious brand title, while China Mobile rounds out the top 5. The rise of the global Chinese company is just beginning, and I predict we’ll see many other Chinese companies in the top 10 in the near future.