Reputation Gurus

The Coca-Cola company announced today that it is creating a culture to more proactively address issues such as sustainability, marketing to children, the company’s role in society, etc.

While we applaud Coca-Cola for becoming more proactive in this area, which is a right step in rebuilding Coke’s corporate reputation, we also wonder about the company’s motivations. Are they doing it because it’s time for the company to wake up and realize that it could be a leading contributor to society in general? Or are they doing it because they are a constant focus of critic groups?

Regardless, it’s a step in the right direction, and we should all watch carefully over the coming years to see whether they’re making true changes in their culture, or if this is just a platitude.