Comments on: MySpace & Company Intranets http://blogs.gcigroup.com/reputationgurus/2007/08/23/myspace-company-intranets/ From DNA … to Reputation Thu, 20 Nov 2008 12:34:28 +0000 http://wordpress.org/?v=2.3.1 By: Kiersten http://blogs.gcigroup.com/reputationgurus/2007/08/23/myspace-company-intranets/#comment-328 Kiersten Mon, 08 Oct 2007 19:05:18 +0000 http://blogs.gcigroup.com/reputationgurus/2007/08/23/myspace-company-intranets/#comment-328 Well, it seems that we're not the only people who think this is a terrific idea. Last week's edition of Business Week ("The Water Cooler is Now on the Web" -- October 1, 2007) covers this trend and notes that many mainstream companies are already creating social networking sites for their employees (and prospective employees). And, it seems that there is a bonus -- for some companies, it cuts down on emails since people are able to collaborate online rather than sending emails back and forth. Well, it seems that we’re not the only people who think this is a terrific idea. Last week’s edition of Business Week (”The Water Cooler is Now on the Web” — October 1, 2007) covers this trend and notes that many mainstream companies are already creating social networking sites for their employees (and prospective employees). And, it seems that there is a bonus — for some companies, it cuts down on emails since people are able to collaborate online rather than sending emails back and forth.

]]> By: Jorge Espinosa http://blogs.gcigroup.com/reputationgurus/2007/08/23/myspace-company-intranets/#comment-104 Jorge Espinosa Sun, 26 Aug 2007 23:39:05 +0000 http://blogs.gcigroup.com/reputationgurus/2007/08/23/myspace-company-intranets/#comment-104 Hello everybody, Kiersten is opening a very important discussion. What is going on with the big Net for internal organizational communication? I love that GCI has a very technological focus in communication strategies. GCI offers its clients different online alternatives for PR. This discussion is about the same thing, but focused on INTERNAL communication. It is very interesting how we have seen theoretical development in org-comm during history, focused on how we can create stronger communication networks among organizational members (because it's not only about 'employees'). Intranets give us this opportunity in the simplest way EVER. It is a big opportunity we cannot leave aside today. We live in a world in which people LIVE online most of the time. We establish relationships on the Web for all kind of purposes. We work with people we have never seen, because we only 'chat' with them. We are used to establish friendship networks online, whether we know all those friends or not: Hi5, MySpace, Facebook, etcetera. What would happen if, instead of blocking net-access to those popular websites, we encouraged people to use them? What if, as Kiersten says, we open this kind of websites for organizational members, so they can have their profile, store their music, photos, videos, etcetera? We could even make them feel more in-their-space, while working at the organization. The importance of human relationships on the Internet is no longer something to be underestimated. It's an opportunity for organizations. Not a threat, as many companies still think they lose money because employees get distracted by using MSN messenger. Jorge Espinosa www.evjorge.com MEXICO Hello everybody,

Kiersten is opening a very important discussion. What is going on with the big Net for internal organizational communication? I love that GCI has a very technological focus in communication strategies. GCI offers its clients different online alternatives for PR. This discussion is about the same thing, but focused on INTERNAL communication.

It is very interesting how we have seen theoretical development in org-comm during history, focused on how we can create stronger communication networks among organizational members (because it’s not only about ‘employees’). Intranets give us this opportunity in the simplest way EVER. It is a big opportunity we cannot leave aside today. We live in a world in which people LIVE online most of the time. We establish relationships on the Web for all kind of purposes. We work with people we have never seen, because we only ‘chat’ with them. We are used to establish friendship networks online, whether we know all those friends or not: Hi5, MySpace, Facebook, etcetera.

What would happen if, instead of blocking net-access to those popular websites, we encouraged people to use them? What if, as Kiersten says, we open this kind of websites for organizational members, so they can have their profile, store their music, photos, videos, etcetera? We could even make them feel more in-their-space, while working at the organization.

The importance of human relationships on the Internet is no longer something to be underestimated. It’s an opportunity for organizations. Not a threat, as many companies still think they lose money because employees get distracted by using MSN messenger.

Jorge Espinosa
www.evjorge.com
MEXICO

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