Reputation Gurus

Today’s FT has an interesting article featuring a survey conducted by accounting firm Grant Thornton that found that British businesses are not prepared for a PR crisis.  While most British businesses are well prepared to deal with operational threats, they are not prepared from a communications standpoint. 

In the day and age where a PR crisis can hobble a company (Northern Rock and Mattel being the most recent in the news), this seems incredible.  Corporate communications heads need to get themselves prepared quickly (GCI will gladly help!), or suffer the consequences down the line.