Reputation Gurus

A recent study by Catalyst, a US research organization that promotes women in the workplace, found that large US companies with the greatest retention of women in top management generate a third more returns than companies dominated by men.

The organization doesn’t necessarily point to why this is true … Is it because women bring a unique perspective to the boardroom?  Is it because companies with more women at the top may have more people with diverse backgrounds, thereby attracting different outlooks, experiences, etc. that help a company be more innovative? 

Perhaps shareholders should look at a company’s senior management composition before buying stock.  Perhaps we, as reputation managers, should factor the diversity of senior managers when assessing the company’s corporate reputation.