Comments on: Brand vs. Generic http://blogs.gcigroup.com/reputationgurus/2007/12/17/brand-vs-generic/ From DNA … to Reputation Thu, 20 Nov 2008 10:35:00 +0000 http://wordpress.org/?v=2.3.1 By: Jeff Hunt http://blogs.gcigroup.com/reputationgurus/2007/12/17/brand-vs-generic/#comment-556 Jeff Hunt Sat, 29 Dec 2007 05:06:28 +0000 http://blogs.gcigroup.com/reputationgurus/2007/12/17/brand-vs-generic/#comment-556 Some categories are more price sensitive then others. There is something about drugs and chemicals that make me not care about the brand. Perhaps the restrictions on pharmaceutical advertising have made it difficult to differentiate the compounds. Also, drugs don't seem to live or die by the cool factor, like electronics do. Maybe it has something to to do with what your friends see you with. No one ever sees you taking the generic pharmaceutical product, but tote something other than and Ipod and you are so not cool! Maybe there is an opporunity for the drug companies. By the way, I always buy the brand. Just proves I drink the Kool-Aide! Jeff Hunt Some categories are more price sensitive then others. There is something about drugs and chemicals that make me not care about the brand. Perhaps the restrictions on pharmaceutical advertising have made it difficult to differentiate the compounds. Also, drugs don’t seem to live or die by the cool factor, like electronics do. Maybe it has something to to do with what your friends see you with. No one ever sees you taking the generic pharmaceutical product, but tote something other than and Ipod and you are so not cool! Maybe there is an opporunity for the drug companies.

By the way, I always buy the brand. Just proves I drink the Kool-Aide!

Jeff Hunt

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